Modern loyalty programs of commercial banks
In the modern world, it is difficult to imagine a person who would not use bank cards. Due to its advantages and wide possibilities, this means of cashless payment has…

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Swiss accounts: how to open a Swiss bank account?
Swiss accounts are recognized as one of the most reliable and respected in the world. The richest and most famous people of the world keep their money in Switzerland. However,…

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Formation of approaches to the functioning of the bank in the context of sustainable development
The world community is unanimous about the need to make changes in the functioning of banks and an understanding of their role in the financial market. So, according to V.V.…

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Internet banking: How to secure online payments
Cyber ​​criminals are not asleep, especially on the eve of the pre-Christmas rush. According to experts from Kaspersky Lab, the finances of Internet users are being attacked by a new…

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Modern ways of promoting banking services on the Internet

Modern market relations dictate their business conditions. As Bill Gates said in his book Business at the Speed ​​of Thought: “In the future, two types of companies will remain on the market: those who are online and those who have gone out of business.” This trend has affected the banking sector. A huge number of projects and programs are implemented using the World Wide Web, but despite the huge opportunities of the Internet in terms of attracting new customers, most banks either do not use these tools and methods at all, or use them insufficiently. Continue reading