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Modern ways of promoting banking services on the Internet
Modern market relations dictate their business conditions. As Bill Gates said in his book Business at the Speed of Thought: “In the future, two types of companies will remain on the market: those who are online and those who have gone out of business.” This trend has affected the banking sector. A huge number of projects and programs are implemented using the World Wide Web, but despite the huge opportunities of the Internet in terms of attracting new customers, most banks either do not use these tools and methods at all, or use them insufficiently. Continue reading
Formation of approaches to the functioning of the bank in the context of sustainable development
The world community is unanimous about the need to make changes in the functioning of banks and an understanding of their role in the financial market. So, according to V.V. Vysokova, Chairman of the Board of Directors of the Center-Invest Bank, “the old model of the banking business, based on the use of temporarily idle funds circulating in the settlement system, has exhausted itself”. Moreover, domestic economists consider the inevitable transition to a new model of banking business, in which the bank’s client will play a different role. Continue reading
